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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Evolving a Small Business With Online Marketing
Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany's and many other large corporations, but he was hesitant…
Your Return to Office Strategy is Destined to Fail Without These 4 Steps
The decision on long-term return to office and hybrid work arrangements is no small matter. It's like choosing between a thrilling roller coaster ride and a serene Ferris wheel experience — there's no one-size-fits-all solution. As a leader, making the right choice for your organization is crucial, but haste makes…
5 Ways to Stop Wasting Money on Influencer Marketing
In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth.However, while these strategies can be powerful, achieving exceptional returns isn't a…
Burger King Is Spending Millions on Renos, Whopper Revamps
Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it's been an uphill battle.Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and…
Why Solving Your Customer’s Problems is More Powerful Than Selling Your Product
A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits and statistics. The result is often lackluster because emotion…
Your Business Should Get Into AI Through Acquisition
New tech trends pop up constantly, but in my mind, artificial intelligence (AI) is the largest tech paradigm shift since the iPhone. And much like we carry our comfort devices with us 24/7, AI might become an inseparable part of our lives much sooner than you think.Already, the AI market's…
Collaboration Is the Key to Super-fast Growth
British scientist Sir Isaac Newton once said, "If I have seen further, it is by standing on the shoulders of giants." Newton knew his success was accelerated by the knowledge, support, and collaboration of others, and he was thoughtful enough to appreciate and communicate this.Often entrepreneurs, as natural-born leaders, are…
How to Grow an Email List You Can Monetize
So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one of the top marketing channels out there.But monetizing your…
3 Simple Ways to Create Loyal Customers with Subscription Data
Subscription ecommerce brands have undergone substantial transformations over the past few years. For one, the landscape has grown more crowded than ever, with a whopping 75% of DTC brands predicted to offer subscriptions by the end of 2023.Along with this competition spike, consumer expectations for a more engaging and personalized…
How to Harness the Power of Sustainability in Small Businesses to Drive Profits and Capital
In today's business landscape, sustainability has become a crucial factor driving success. Beyond its environmental implications, integrating sustainable practices into small businesses can produce substantial benefits, including increased profitability and improved access to capital.At the heart of sustainability lies the concept of utilizing resources optimally and reducing waste — an…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…