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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How AI Is Transforming the SEO Landscape — and Why You Need to Adapt
Search engine optimization (SEO) has always been about one thing: making content visible to the right audience at the right time. Traditionally, this meant crafting content around specific keywords — the terms users type into search engines to find information.However, with the rise of artificial intelligence (AI), the SEO landscape…
Boost Your Profits and Customer Loyalty With These 6 Business Strategies
Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the realities of modern competition. Meanwhile, the main profits for businesses often come from repeat purchases.While the average customer retention rate across all industries hovers around 75.5%, businesses should strive for…
5 Ways to Improve Your Chances of Getting Patents
Turning innovation into patents? It can be an uphill battle. I understand the stakes. The process isn't just about one idea — it's about managing a pipeline of ideas coming from your engineering team, R&D department or even external collaborators.The hurdles are real. Some ideas might not meet the threshold…
How to Build a Strong Brand Identity for Your Early-Stage Startup
Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks. Branding and marketing may not be the first things on your mind, but neglecting them could be devastating for a new company. On the other hand, building a strong brand identity…
10 Things I Wish I Knew Before I Took My Company Public
The knowledge of becoming a public company is greatly misunderstood in many markets.My background working in healthcare and being an advanced specialist in critical care medicine gave me great strengths in accessing situations, strategies and outcomes, but it did not give me the skills I needed to lead a public…
29-Year-Old’s Hobby Turned Side Hustle Brings in $8k Monthly
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
How Cross-Channel Marketing Can Transform Your Small Business
With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online advertising. The challenge is that consumers have a wide range of preferences when it comes to online use. Some spend…
5 Ways to Automate Your Hiring Process With Minimal Errors
Automation is inevitable these days for a productive hiring process. However, having less human judgment and personalization can lead to missed opportunities and errors.When doing research for my restaurant and hospitality job platform, I saw for myself the many glitches and mistakes overreliance on automation can make on companies' job…
9 Questions Leaders Must Ask to End Employee Burnout
I've fully embraced the cliche and, every New Year, I make business resolutions. This year, I'm focused on well-being. As a tech entrepreneur in the healthcare space, well-being is often at the forefront of my mind.After attending a strategic forum for business leaders earlier this year, I walked away with…
The Marketing Mistake I Turned Into $1 Million in New Business
Have you ever made a mistake in business that you wish didn't happen? The truth is that every business owner must face failure at some point, but problems don't have to be pointless.In fact, some mistakes lead to incredible success! Take the Post-it, for example. In the process of trying…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…