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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Scale Your Small Business in 8 Steps
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.There are always smaller competitors waiting to take your market share, and it's only a matter of time before you transition from the hunter…
The Ultimate 11-Step Guide to Crafting the Perfect Media Kit for Startups
Did you know that 90% of startups fail within their first five years? One of the key factors behind this alarming statistic is the lack of effective branding and public relations strategies. This causes startups to fall behind in credibility and recognition, resulting in failure to establish their new brand.…
Gregg Majewski of Craveworthy Brands on the Advantages of Being #2
Gregg Majewski, the visionary hospitality industry veteran behind Craveworthy Brands, has shown that innovation, hospitality, and a commitment to human connection can lead to exceptional achievements.As a former C-Suite employee of Jimmy John's sandwich chain, the leader learned that success didn't solely hinge on being at the top spot of…
What to Do When a Personal Brand Clashes With Corporate Reputation
Personal branding is experiencing a universal moment. We are seeing people from all walks of life building their visibility, promoting themselves both online and offline. Once reserved for those of us looking to monetize side gigs, personal branding has since become a mainstream endeavor. Research shows that people who are…
How to Prioritize Mental Health in the Workplace
How much do you consider mental health in your overall well-being? Many business owners sacrifice their own emotional stability and personal satisfaction for what they believe to be the greater good of the organizations they run. Or they are too lost in all the noise of operating and growing a…
Do Not Normalize The Monday Blues. It’s a Productivity Killer That Can Be Avoided (If You Know How).
Most of us know the dreaded feeling of waking up to the jarring sound of the alarm on a Monday morning. The Monday blues are more than just a poetic metaphor; they're a productivity killer that haunts the modern workforce. The recent survey by B2B Reviews paints a vivid picture…
5 Reasons Why Salespeople Make the Best Business Leaders
Warren Buffett, Ginni Rometty and Howard Schultz share a common background — they all worked as salespeople before becoming CEOs of Berkshire Hathaway, IBM and Starbucks, respectively. Buffett worked as an investment salesman, Rometty got his start in a sales role at IBM, and Schultz had a stint as a…
Why You Should Keep Posting On Social Even If Viewership Is Low
Q: People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit? — Derek, AustinThis article could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.Let's start…
Why Your Favorite Hobby Shouldn’t Be Your Next Business Idea
If you're interested in franchise or business ownership and you're in the beginning stages of researching what kind of business matches your entrepreneurial goals, the options available can be overwhelming. After all, 20% of new businesses fail in the first two years of being open, 45% during the first five…
Using ChatGPT and AI for Podcast Content Strategy
This story originally appeared on Readwrite.comThe world of podcasting has seen explosive growth over the past decade. We are a little more than halfway in 2023; the number of podcast listeners has reached 464.7 million, a number that continues to rise. With this rapid expansion, creators find it more challenging…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…