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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Know If Your Business Is Ready for an In-House Hire
Every business owner hits a point where they think, I just need someone dedicated to me. Someone who gets it. Someone who's all in on this business. And the natural next thought? It's time to hire someone in-house.The logic makes sense. When you're deep in the weeds, wearing every hat,…
Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool
In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language — they want to feel connected to the people behind the brand.That's where thought leaders who tell stories — not just share…
4 Keyword Mistakes That Are Killing Your SEO — and What to Do Instead
If your content isn't showing up on Google, your keyword strategy might be to blame. It's not that you're not using keywords — it's that you're probably using them wrong.Keyword optimization is one of the most misunderstood areas of SEO. When done right, it gets your content found by the…
How to Oust a Difficult Co-founder Legally and Smoothly
Imagine this. Jean and John, who met at a startup incubator, founded a company together. But as they grew, Jean realized that she and John weren't aligned on many things, including what the company's future should look like. Neither John's goals nor his behavior reflected the company's mission, so Jean…
Why Your Company Needs Flexible Capital (and How to Get It)
Most business leaders have a story about a great opportunity that slipped away. Maybe it was an acquisition that fell through or a major client that signed with a competitor instead. Or a promising market expansion that had to be postponed due to "poor timing."During the post-mortem, it's easy to…
Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies
Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but the shift to digital marketing actually provides small businesses with unique opportunities. With carefully focused strategies, small businesses can expand their marketing…
The $3.1 Trillion in Value Companies Still Overlook
There's a reason the OECD slashed US growth outlook to an anemic 1.6% this year. Inflation forecasts have risen, major companies are warning of slower sales and tariffs have led to unprecedented trade uncertainty.Yet even as storm clouds gather, most businesses still aren't tapping a critical resource to boost their…
Today’s Top CEOs Share These 4 Traits
The business landscape has shifted significantly in recent years, and as a result, the meaning of leadership has evolved. Amid volatility and uncertainty, today's leaders are increasingly focused on productivity and results.What previously made a CEO successful may not be what allows their business to thrive in 2025 and beyond.…
The Costly Email Mistake Too Many Founders Make — and How to Avoid It
There's a reason every website you visit wants your email address: it's the most valuable type of contact info in the digital world. Last year, email marketing revenue surpassed $9.5 billion, and by 2028, it's projected to reach $18.9 billion.But here's where so many founders get it wrong: they treat…
Twitch CEO Talks Social Media, AI and the Creator Economy
Tech executives often come across as distant and a bit out of touch — Dan Clancy, CEO of Twitch, cuts a different figure. When I met with him at Amazon Studios in Los Angeles for The CEO Series, Clancy's authenticity was evident from the start. Dressed in a casual hat…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…