Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
In the business world, you often hear how important it is to be a "good communicator," but what does that actually mean? I challenge that concept entirely. Communication is not about being good or bad at it, but instead it's either effective or ineffective.Being an effective communicator does not always…
In the world of fast-growing tech companies, hiring tends to follow a predictable pattern. Leaders look for engineers fluent in the latest frameworks, product managers with impressive resumes, and marketers who know their way around every analytics dashboard. Skills are quantifiable. They are testable. And in high-growth environments where speed…
If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab your coffee (or kombucha, if that's your style) and buckle up, because we're about to break it all down.Oh,…
For GLORY CEO Marshall Zelaznik, creators aren't just ambassadors — they're the lifeblood of his company's growth strategy."The Kai Cenats of the world have this incredible machine that generates interest and viewership," he says. "They're the new linear TV networks for growing a fan base."As the world's premier kickboxing organization,…
Every year, thousands of chefs, founders, franchisees, operators and suppliers walk into the National Restaurant Show in Chicago looking for solutions and leave feeling something more powerful: inspired.Lisa Malikow, senior vice president of the National Restaurant Show (taking place this year on May 17-20 in Chicago), has been attending since…
When you're launching a startup, especially in the early stages, the temptation is often to keep your head down, build your product or service and focus solely on perfecting your core offering. But the reality is, no business thrives in isolation. As you scale, one of the most powerful accelerators…
This Side Hustle Spotlight Q&A features siblings Jaime Holm and Matt Hannula. Holm is the founder and VP of design, and Hannula is the CEO at Tinker Tin, which spearheads experiential marketing and advertising projects for companies like Lexus and on Hollywood sets like the infamous trailers of the Manson…
I've been in the hospitality industry for over 20 years, and it's evolving today more quickly than ever. Like many CEOs, I am approached by vendors who are eager to show me the latest product or service they believe will revolutionize my business. And I get it — they are…
Energy is one of the biggest industries in the world today — and I'm not talking about solar panels and windmills. From supplements to weight gain powders to flavored drinks, we're living in a golden age of energy products.One of the major players is Nutrabolt. Founded in 2002, the company…
If you're a manager, your team might hesitate to give you updates. If you're a founder, your customers might not give valuable feedback.This is awful, right? You don't think of yourself as intimidating! But here's the problem: You haven't given them permission — because you didn't think you needed to.When…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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