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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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What to Know About the Next Phase of Subscription Services
Do you remember the time when Netflix was a DVD rental service that delivered DVDs to your home? You would be forgiven for thinking of those years as the distant past, but the company only switched its business model from delivery to streaming in 2007.In just under two decades, subscription…
How Lavazza and the US Open Brewed the Perfect Marketing Campaign
It's no secret that sports partnerships can be a powerful tool for brands. But the ones that actually move the needle go far beyond some courtside signage or animated logos on a broadcast.The strongest collaborations are built on three pillars: authenticity, creativity and growth potential. Few examples illustrate this better…
The Shocking Cost of Vendor Data Breaches
Modern supply chains are a complex web of interconnected, intertwined digital ecosystems, each supporting the other. Look around you, and everything from how your workstations perform to how your data is being managed consists of several different suppliers and vendors, beyond what might be evident to you on first glance.You…
My Strategy for Helping Leaders Reclaim 10+ Hours a Week
Most leaders know the frustration of wasted meetings. Long agendas, too many attendees and little to show for hours lost. For one group of senior leaders I worked with, this wasn't just an annoyance. It was cutting into strategy time, slowing down decisions and draining energy across the business.In less…
How Pana Food Truck Started Selling Arepas
German Sierra, founder of Pana Food Truck in Santa Cruz, California, never imagined his craving for a childhood comfort food would lead him to build a thriving business with a loyal following and the distinction of Yelp's Top 100 Food Trucks."My brother and I came to the United States in…
Running an Online Business Is Tough — But Doing These 4 Things Will Make It Easier
Becoming an ecommerce entrepreneur is not for the faint of heart. The technological hurdles can be substantial. And there is ample competition within the space.The good news is that the technology has created opportunities, and the competition is there because there is substantial opportunity. Technology and the acclimation of society…
Why Steve Aoki is Backing Brain-Boosting Gum Brand
For the world's busiest DJ, staying energized is essential. That's why Grammy-nominated artist Steve Aoki partnered with Neuro, a functional gum and mints company founded in 2015 that helps boost energy, focus, calm and even sleep.For Aoki, Neuro has been a game-changer, offering a more natural alternative to endless shots…
Use This Blueprint to Turn Prospects Into Customers For Life
Contrary to what you see in pop culture, sales is all about building lasting relationships that create customers for life. Whether you're just starting out or have been running your small business for years, the road to success can often feel like navigating an uncharted path. But here's the good…
3 Ways AI Helps Small Businesses Compete With Big Companies
Big companies have full teams: marketing departments, content writers, designers and salespeople all working together to grow the brand. But solopreneurs and small business owners don't have that kind of support. Sometimes it's just one person, or maybe a part-time virtual assistant or freelance copywriter. That's why using AI tools…
Home From College: Jobs for Young Adults Without Work Experience
Julia Haber, the 29-year-old co-founder of career platform Home From College, was a student at Syracuse University when she started her first business: an experiential marketing agency that brought retail pop-ups to college campuses and worked with brands like Shopify to teach students about entrepreneurship.Image Credit: Courtesy of Home From…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…