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Startups 5 Min Read

What AI Models for War Actually Look Like

Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building

Marketing 6 Min Read

ESPN never had one official brand identity—until now

Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But

Startups 5 Min Read

Wall Street Has AI Psychosis

Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech

Marketing 6 Min Read

How marketers are using AI beyond buzzwords

It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At

Marketing 7 Min Read

Why a pet food company went all-in on the Olympics and Paralympics

Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are

Startups 5 Min Read

A Former Top Trump Official Is Going After Prediction Markets

Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's

Marketing 7 Min Read

How the NHL plans keep Olympic fans hooked through the Stanley Cup

It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during

Startups 5 Min Read

Iranian Ayatollah Khamenei’s Death Sparks Revolt Among Kalshi Customers

In the lead-up to the United States and Israel’s attack on Iran, prediction markets saw a frenzy of activity tied

Marketing 5 Min Read

NPR’s new brand campaign wants you to ask questions

Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news

Startups 5 Min Read

The Data Centers Have Arrived at the Edge of the Arctic Circle

On the bank of the river that runs through the Swedish town of Borlänge, construction is underway on a sprawling