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How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to…
How AI’s Defining Your Brand Story — and How to Take Control
If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it…
What a Stuffed Giraffe Can Teach You About Scaling Service
A stuffed giraffe named Joshie broke the internet — and taught a masterclass in client service.When a three-year-old boy left…
Silicon Valley Is Panicking About Zohran Mamdani. NYC’s Tech Scene Is Not
John Borthwick, CEO of the venture capital firm Betaworks, tells WIRED that he is skeptical about the feasibility and potential…
5 Tips You Need to Know Before Entering a Growth Industry
For the ambitious entrepreneur, there is an ever-growing list of exciting new sector opportunities to explore. Many of these, especially…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed…
The Overlooked Leadership Trait That’s Driving Big Results
Despite all the talk about strategy, innovation and growth, one of the most undervalued assets in modern leadership is something…
AI Isn’t Coming for Hollywood. It’s Already Arrived
Akkaraju and Parker wasted no time in taking over Stability, installing Akkaraju as CEO and Parker as chairman of the…
How a Couple’s ‘Scrappy’ Weekend Side Hustle Made Millions
This Side Hustle Spotlight Q&A features Michelle Jimenez-Meggiato, 36, of Jersey City, New Jersey. Jimenez-Meggiato is a former entertainment marketing…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the…