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Why Mastercard went after McLaren F1 naming rights
When the Formula 1 team McLaren won its first Constructors’ Championship in more than 25 years last season, it was…
How to Win Over Your Competitor’s Customers
Your competitors aren't perfect. Maybe their product underdelivers. Maybe their site is frustrating. Or maybe they just stopped paying attention…
3 Continuity Plan Failures That Toppled Industry Giants
A Business Continuity Plan (BCP) is often something that many professionals do not pay close attention to. History has shown…
Scientists Are Flocking to Bluesky
Per Shiffman and Wester, an “overwhelming majority” of respondents said that Bluesky has a “vibrant and healthy online science community,”…
Sydney Sweeney campaign was ‘worth every single dollar’
American Eagle CMO Craig Brommers has no regrets about those Sydney Sweeney ads.Despite customer backlash to the apparel brand’s “Sydney…
What are the funding options for hospitality businesses?
The hospitality industry is notoriously unpredictable. Business owners have to manage a constant balancing act between fixed overheads and highly…
This Leadership Practice Keeps Teams Moving Amid Uncertainty
When uncertainty rises, many leaders do the reasonable thing. They become more careful. They slow spending. They pause plans. They…
How to Protect Your Company From Deepfake Fraud
In 2024, a scammer used deepfake audio and video to impersonate Ferrari CEO Benedetto Vigna and attempted to authorize a…
The FTC Warns Big Tech Companies Not to Apply the Digital Services Act
Trouble is brewing for the Digital Services Act (DSA), the landmark European law governing big tech platforms. On August 21,…
What I Learned About Growth From Founders Who Started Small
Starting a business with limited resources is a road many solopreneurs find familiar — myself included. I've observed many small…