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Palantir Wants to Be a Lifestyle Brand
Palantir bros are not hard to encounter online: There are several Palantir-focused subreddits, the largest of which has 109,000 members.…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
What to Know About the Next Phase of Subscription Services
Do you remember the time when Netflix was a DVD rental service that delivered DVDs to your home? You would…
Don’t Run From Failure — Run Toward It. Here’s Why.
We're trained to avoid failure like it's a contagious disease.At school, failing wasn't just about getting a bad grade —…
Distillation Can Make AI Models Smaller and Cheaper
The original version of this story appeared in Quanta Magazine.The Chinese AI company DeepSeek released a chatbot earlier this year…
The Aging Population is Driving Demand for Quality In-Home Care Services
As a Home Helpers franchise owner, you'll provide trusted in-home care services that support seniors, individuals with disabilities, and those…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that…
How Lavazza and the US Open Brewed the Perfect Marketing Campaign
It's no secret that sports partnerships can be a powerful tool for brands. But the ones that actually move the…
Want a Promotion? Start Saying This.
Not long ago, I was at a dinner event — the kind with monogrammed name cards, three forks and someone…
How Complex Pricing Destroys Customer Trust
A potential customer reaches out to your account or customer service team to inquire about your product or service. After…