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Could you fall in love before your Uber arrived?
A love story is timeless. When it’s done right, the stakes are clear, the audience can’t help but root for…
How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at…
Inside Intel’s Hail Mary to Reclaim Chip Dominance
After four years of construction, Intel said on Thursday that its Fab 52 semiconductor plant in Chandler, Arizona, is now…
How digital billboards changed the out-of-home game
There’s a pivotal scene in the first season of Better Call Saul that could, in the not-so distant future, be…
How China Is Hoping to Attract Tech Talent
Lauren Goode: What's an example of that?Louise Matsakis: So, for example, there were some Chinese influencers who were spreading these…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
This Startup Wants to Spark a US DeepSeek Moment
Ever since DeepSeek burst onto the scene in January, momentum has grown around open source Chinese artificial intelligence models. Some…
Coworking with Nikki Maizel
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nikki…
Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as…
Why Are Car Software Updates Still So Bad?
Despite years of effort and the outlay of billions of dollars, none of the world’s automakers have yet to match…